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Tag Archives: website optimization

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Web Analytics & Optimization Tools You Shouldn’t be Without – Part 4

  As we’ve claimed at the beginning of this series, your business website should have as it’s primary purpose to drive revenue for your brands, products, and services. Therefore, nothing can be left to chance. Website traffic and site visitor patterns are going to provide important optics into how customers are interacting with your offerings.… Read the full post

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Web Analytics & Optimization Tools You Shouldn’t be Without – Part 3

There is significant value in being able to determine how your site visitors are using your site. What are the keywords they’re searching on to get to your site? Where are the traffic sources that your visitors are getting to reach your site – are they coming from search engines, or referral traffic from non-search… Read the full post

website analytics

Web Analytics & Optimization Tools You Shouldn’t be Without – Part 1

In this age of Big Data, mobile, cloud, and real-time communications technologies, businesses are continually challenged and pressed to keep up with the latest and greatest trends. It’s no mystery that technology is now the primary differentiator for businesses to set themselves apart in today’s competitive marketplace. Global IT spending is forecast to reach $3.8… Read the full post