Press release

San Jose, CA – November, 2009 – Monitis, the leading provider of affordable, easy-to-use, 100% Cloud-based, network and systems monitoring solutions, won the Innovators Showcase at The 451 Group 2009 Annual Client Conference held in Boston, USA held on November 3-4.

The Innovator’s Showcase highlights some of the world’s most exciting early-stage IT companies. Following a presentation to the conference, Monitis was voted the most innovative new start-up by attendees, who included leading venture capital firms, investment banks and peers in the technology industry.

A key theme at the conference was computing in the Cloud and how it is changing the rules for enterprise IT. Monitis, as the first and the only 100% Cloud-based, enterprise-grade, all-in-one suite network and systems monitoring tool, embodies the benefits of this shift to the Cloud. In addition to freeing up massive amounts of time for IT managers who would otherwise be stuck sitting on-site with software-based systems, Monitis is simple to use, employs a Software-as-a-Service (SaaS) subscription model which keeps costs low, and stops companies from having to worry about things like upgrades or server maintenance that are part of the hassle of software-based monitoring solutions.

“The cloud is the next frontier of IT operations management,” said Dennis Callaghan, enterprise software analyst at The 451 Group. “With its ability to do performance monitoring, testing and configuration management in the Cloud, and of workloads running in the Cloud, at an affordable price, we believe Monitis is a company to watch in the nascent Cloud management space.”

“To be invited to compete at The 451 Group’s 2009 Innovator’s Showcase was an honor in itself,” said Hovhannes Avoyan, Monitis’ Founder and CEO. “But to have over 350 opinion leaders from around the world choose Monitis as the most innovative start-up for 2009 is thrilling. It’s testament to the fact that we’ve hit upon a real market need with a product that is at least a generation ahead of the competition.”

About Monitis All-in-One Monitoring Platform

Monitis is a 100% Cloud-based, complete, and flexible IT monitoring solution, offered on a Software-as-a-Service (SaaS) model. Monitis consolidates backend monitoring, application monitoring, website monitoring, and cloud monitoring in an all-in-one, central monitoring service. The platform is easily customizable and may be used for managing of all kinds of IT assets such as websites, servers, routers, switches, VoIP devices, DNS, databases, processes and any other IP devices.  Monitis provides users with a comprehensive view of their system’s health and performance.

About Monitis

Monitis believes that the Cloud is the biggest thing to happen in IT management since IT management. Having seen this vision early, Monitis is now the global leader in developing this market.  It is the first affordable network and systems monitoring solution based 100% in the Cloud.

Besides Monitis’ enthusiastic and loyal user base of 50,000 customers from small businesses to Fortune 500 companies to government agencies and educational institutions, Monitis has won rave reviews from the technology analyst community for how its Cloud-based monitoring helps companies reduce system downtime, improve the productivity of their IT staff, and reduce operational expenditures.

Monitis was founded in 2005 by a team of seasoned entrepreneurs and fed-up and worn-out developers who were tired of complaining about the limits of software-based tools, while inspired by the promise of the Cloud.  Headquartered in San Jose, CA, Monitis is lead by a team of IT professionals with deep experience running enterprise-grade IT businesses, as well as starting and selling several IT start-ups.  Using a global workforce, particularly its R&D team based in Yerevan, Armenia, Monitis is poised to move from strength to strength.  At present, it has a loyal and enthusiastic user community of 50,000, and an average month-on-month revenue growth of over 10%.

Contact:

Monitis Inc.

Sales & Marketing Department

info@monitis.com

http://www.monitis.com

US & Canada Toll Free: +1-800-657-7949

UK + International: +44-845-527-3346

France + International: +33-48-607-9035

2880 Zanker Road Suite 203

San Jose, CA-95134

USA

Even though we’re still not far into fall, you can tell by the catalogues that come in the daily mail that the holidays are fast approaching. So if you’ve got a website, this is a good time to start preparing for the usually pumped-up holiday traffic volume.

In this season, it’ll be more important than ever to make sure your site is up and functioning 24/7, and that it is performing at optimum levels. What will it cost you if your site is down? Well, figure this: every minute of downtime costs you a percentage of sales. To get a good idea, first, find out how much you’re selling per month. Then, divide it by 720 hours (30 days X 24 hours). Next, divide that number by 60 (minutes), and you’ll begin to realize how much you may lose if your site isn’t functional.

Speaking in dollars, if you’re selling $500,000 in goods per month, then you’ll forfeit almost $700 per hour of downtime – or about $12 per minute. If you’re at $1 million per month, that’s $24 per minute.. Other negatives aside from lost money: your damaged reputation, the trust of your customers, and any new customers who may have hit upon your site and bought something – but couldn’t because you were down. Does that make you feel like saying, “Ho ho ho!?” Probably not.

But look on the bright side, if you’re prepared with a good monitoring service that provides valuable transaction statistics and alerts you when things go wrong, you’ll minimize your risk of losing sales and customers. For a big-picture view of what’s at stake, Forrester Research is projecting online retail sales to rise 11 percent, to $156 billion, growing to 7 percent of overall retail revenue (from 6 percent in 2008). And the analysts project $229 billion in online sales by 2010.

Now, until November 10^th, Monitis is offering special pricing during this merry (but critical) season for transaction monitoring services – where we’ll check functionality continuously, measure performance and notify you how things are going via SMS. For example, we’ll continuously check and report on: customer actions such as logging on to the site, searching for an item, adding it to the cart, checking out, order tracking and updating, payment and other actions.

You’ll be ahead of the crowd if you invest the time and effort to monitor your site. An Internet Retailer survey says that most retailers conduct some kind of site monitoring, but just 16% test performance from different geographic locations or during different parts of the day. And only 16% perform specific transaction monitoring. The same survey indicates that fully 25% performance-test their sites monthly or less, and more than 37% test weekly or less frequently.

Below is a rundown of the plans, the pricing and what you’ll get from Monitis’s special deals. The Platinum Retail plan gives you the most frequent monitoring for the most URLs.

No time to lose to take advantage of Monitis’ holiday Basic, Gold and Platinum ecommerce monitoring plans and their special discounts! More at http://monitis.com/special

What would you venture to say is a truly effective way to uncover network, website and server performance problems?

Consider the little ping. The ping is one of the most useful and reliable network debugging tools. It can be used to perform a bunch of Internet network diagnostic tests, for example, to check if a user can reach a public server, to determine how long it takes to bounce a packet off another site, and to probe a domain name or an IP address.

Add to that a remote capability – enabling web administrators to perform instant availability checks from multiple locations worldwide – and you have a very powerful tool.

We’ve recently added a free web-based remote ping tool to our all-in-one solution of cloud-based flexible IT monitoring services – consolidating backend, application, and cloud monitoring.

Check out more news about our new remote ping tool!

APM (application performance management), or the monitoring of how software applications are performing, is nothing new. It’s been done for decades.

But what distinguishes a good APM from a better APM? There are a host of measurements, but I stumbled upon a neat little article on the subject, and I thought I’d share some of the wisdom.

First, while an APM might measure how quickly an app system completes a task, for example, taking a customer order, say, 5 minutes. What do you do with that information, anyway? I mean,  5 minutes is good or bad, and how it is affecting your business. Would you sell more if it was 3 minutes?

A better APM will dig down into the layers of the APM system and measure health at each layer -  including the operating system, hardware, and so forth – helping you pinpoint the root cause of the problem. Some people call this Application Service Management. From this type of analysis, you can learn that it’s 5 minutes to take a customer order because of too much load on the database. Then you can go about fixing the problem…applying a solution.

And you want to make sure that your APM goes beyond just measuring app system health and performance. Pick an APM that offers reporting tools, such as trending charts. And it’s also valuable to receive alerts so that you can act quickly and fix the problems.

But the best APM solution will always focus on the end-user experience monitoring and make that audience its primary focus for measurement, in my opinion. Yes, other metrics will provide you with troubleshooting details. But the #1 goal is to keep your customers happy and coming back, and APM data that helps you support that goal is the most valuable.