There a many different ways to look at this. But I think you have some very valid points here….

Also don’ t be shy in using it, re- using it and re- using it again. At the B2B Marketing Lead Nurturing event (30 Sept 2009), John sagely reminded us that if, as marketers, we’ re totally bored by a piece of content, then the market has probably o…

Thanks for the kind words, folks. I hope it was clear that my remarks about this blog being excluded were meant in jest. I\’m not sure who made those selections, but very few people outside of the crime genre are familiar with this blog. (And I\’m …