Monitis and its related service Semonics are offering a variety of checks, monitors, tracking tools and alerting which could be a valuable utility for  search engine marketing and online brand management. The diagram below represents what kind of metrics can be measured and which is the impact of the metrics on traffic and cost.

Keywords:  search marketing, search engine marketing, search engine optimization, seo, sem, traffic, web traffic, brand management, brand monitoring, buzz monitoring, web analytics, external monitoring, search ranking, online reputation.